As Subaru dealers serving St. Charles, IL and nearby areas, we think it’s awesome when one of the cars we have for sale wins an award. While multiple Subaru cars from the 2018 model year have already won accolades from highly respected automotive authorities, we’re thrilled to tell you that we can say the same about the brand we represent.

Recently, the Subaru brand was named the Most Trusted Brand in Kelley Blue Book’s KBB.com Brand Image Awards. While that’s impressive in its own right, what’s even more impressive is that this isn’t the first time the automaker has won this impressive award—it’s the fourth.

Kelley Blue Book’s Brand Image Awards are given to car makers that have outstanding achievements in garnering the attention and excitement of new car buyers. The winners of these coveted awards are selected based on data that represents the perceptions that new vehicle buyers have of the brands that produce automobiles.

“We are extremely proud to accept this award for the fourth year in a row,” said Thomas J. Doll, chief executive officer, Subaru of America, Inc. “Trust is an integral part of our business and we feel a personal responsibility to deliver safe, capable, reliable, and long-lasting vehicles. It is an honor to receive this recognition from Kelley Blue Book as a testament to our commitment to our customers.”

In addition to producing reliable, long-lasting vehicles, the Subaru brand does a lot of other things to earn the trust and attention of drivers. For example, the car maker’s Share the Love Event generated nearly $24 million in charitable donations in 2017 for the tenth year in a row.

To learn more about what the Subaru brand and our North Aurora, IL Subaru dealership do to earn the trust of motorists, contact Gerald Subaru of North Aurora today.